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Meet the Web Gorilla. There's a void when it comes to practical web marketing advice and online lead generation strategies for agents, and the Web Gorilla is tackling this challenge head on. Check here every month for fresh, plain-spoken internet marketing ideas you can bring back to your own shop (no matter what size) and take action on immediately.
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March 2007
How To Write Killer Web
Content Your Prospects AND Search Engines Will Love
By Jeremiah Desmarais
Vice President, Marketing, Norvax
Wish your website was more "search engine friendly"? Agents ask me what the secret is to better rankings all the time. Truth is, there's no silver bullet. But there is one thing that every website must have
if you want to inch up the search engine rankings: CONTENT. And lots of it.
Prospects love good written content because it answers their
questions. It reassures them that they're in the right place. It
overcomes their hesitations, builds trust, and lowers their
sense of risk.
